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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Define Key Metrics
B) Use Pre-Built Templates
C) Apply Data Filters
D) Enable Campaign Quotas

2. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
B) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
C) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
D) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.

3. Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?
Response:

A) Fallout
B) Scatterplot
C) Flow
D) Cohort Analysis

4. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Pivot Table
B) Summary Table
C) Cohort Table
D) Key Metrics Report

5. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

A) Export File Format
B) Data Retention Policies
C) Data Source Permissions
D) Report Delivery Frequency

Solutions: