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Oracle 1Z1-1031 Exam Syllabus Topics:

SectionObjectives
Oracle Marketing Cloud Data Management Platform Fundamentals- Platform architecture and components
- Core concepts of Oracle DMP
Audience Segmentation and Management- Identity resolution and profile management
- Audience creation and segmentation rules
Campaign Activation and Data Usage- Integration with marketing channels
- Audience activation workflows
Data Onboarding and Integration- Third-party data integration
- Data ingestion methods
Privacy, Governance, and Data Compliance- Data privacy principles
- User consent and governance controls

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are attributes of third-party data? (Choose two.)

A) Offered on a private marketplace, via direct sales to marketers
B) Often billed directly by the media partner
C) Can be confirmed from multiple outside sources
D) Free to use for activation, targeting, and analytics


2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) A single seat shared by all regions
C) A global DMP nerve center
D) Horizontal regional empowerment
E) Full agency control


3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Audience Creation Specialist
B) Executive Sponsor
C) Media Execution
D) Data Analyst
E) Program Manager
F) Web Developer


4. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps support different IDs.
B) The apps use different delivery methods.
C) The apps are ranked different priorities.
D) The apps receive data via different win frequencies.
E) You cannot create a single campaign to deliver to multiple app partners.


5. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) Classification Rules
C) Taxonomy Templates
D) a Data Map


Solutions:

Question # 1
Answer: A,D
Question # 2
Answer: C
Question # 3
Answer: E
Question # 4
Answer: B
Question # 5
Answer: B

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