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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

2. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A) Entry Tracking Variable
B) Custom SQL Variable
C) ORA Variable
D) Get Data Variable
E) Temporary Value Variable

3. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

4. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Interval Date = August 1, 2016 plus one day
C) Event Date = August 1, 2016
D) Sent Date = August 1 to August 2, 2016
E) Sent Date = August 1, 2016

5. Which coding practice should you use when coding responsive design emailmessages?

A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
C) Use background images freely; they will just not display if not supported on some platforms.
D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

Solutions: