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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Prospect Management | - Data Model and Segmentation
|
| Topic 2: Maintenance and Best Practices | - System Optimization
|
| Topic 3: Reporting and Analytics | - Performance Measurement
|
| Topic 4: Marketing Automation | - Engagement Programs
|
| Topic 5: Email Marketing | - Email Creation and Delivery
|
| Topic 6: Account Engagement Administration | - Configuration and Setup
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Use HML merge field modifiers
- B. Define default mail merge values for fields
- C. Define page actions to replace field values
- D. Use HML conditional logic statements
Correct Answer: C 🗳️
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. False
- B. True
Correct Answer: B 🗳️
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
- C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
Correct Answer: C 🗳️
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
- B. To host all Marketing Cloud Account Engagement landing pages and forms on your website
- C. All of the above
- D. To allow emails to be sent from your domain
Correct Answer: A 🗳️
Can Marketing both Import and Export Prospects?
- A. False
- B. True
Correct Answer: B 🗳️
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