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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Tracking Data Extract
B) Total Opens measure
C) _Open data view

2. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) SQL query activity
C) Filter Data Activity

3. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Delivery Profile
B) Send Classification
C) Sender Profile

4. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A) Send an SMS to NTO's entire customer database with a link to subscribe.
B) Send an email to NTO's entire customer database asking for referrals.
C) Collect emails at offline activities, including in stores.

5. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Trigger the automation via API.
B) Schedule the automation to run hourly.
C) Use a File Drop starting source.

Solutions: