Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Responsys Data Model | 20% | - Describe Responsys data model structure - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups - Create and manage contact lists |
| Programs | 10% | - Test and publish programs - Monitor and troubleshoot program flow - Design and build automation programs |
| Creating and Managing Content | 15% | - HTML editing and responsive design - Dynamic content module configuration - Personalization using built-in functions - Create and manage documents |
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Campaigns and Forms | 17% | - Design and publish responsive forms - Campaign dashboard settings - Create, test, and manage multi-channel campaigns - Manage categories and link tables |
| Initial Configuration & Deliverability | 18% | - Domain branding and delegation - Conversion tracking implementation - Subscription management configuration - Account setup and activation |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
1z1-477 Exam FAQ: Pooling Efforts With Oracle Candidates
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials is an official Oracle certification exam, registered under the code 1z1-477. Passing it awards the Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist certification, a credential at the Specialist level. It also connects to Oracle Marketing Cloud Implementation Specialist. Successfully passing matters to every candidate because the credential keeps working for your career long after exam day.
You will answer 71-72 questions within 120 minutes on the Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials exam. That combination rewards candidates who practiced under realistic timing, so make timed sessions in the Lead1Pass engine a daily habit; one to two hours a day is enough when every minute rehearses the real thing.
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials requires 63% to pass, and official registration costs 245 USD. Since every retake charges 245 USD again, diligent daily practice is the cheapest strategy available. Let your Lead1Pass practice scores confirm readiness across several consecutive sessions before you book.
Oracle recommends the following training for Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials candidates.
Training broadens your technology knowledge; the 72 practice questions in the Lead1Pass 1z1-477 package sharpen it into exam-day scoring ability.
Sign-up for Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials runs through the official channels below.
One logistics note: the exam is delivered Proctored online or onsite via Pearson VUE.
Recommended: 1-3 years of field experience, 4+ Responsys implementation projects
Vendor requirements do change, so verify the current conditions before registering on the official exam page.
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials blueprint covers 7 domains, with the largest being Campaigns and Forms (17%), Responsys Data Model (20%), and Reporting and Analytics (5%). The full topic list is above on this page; it tells you exactly where your daily hour or two earns the most marks.
Yes, download the free demo of the Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials questions before deciding, and read former customers' comments for an independent verdict. After purchase, new versions download free for one year, and when your product expires you can extend the update service at a 50% discount. Returning customers also enjoy bountiful discounts on future exams.
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Sample Questions:
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- C. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Correct Answer: B 🗳️
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
Correct Answer: A 🗳️
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- B. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- C. You should test all links manually.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Correct Answer: D 🗳️
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Correct Answer: D 🗳️
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Entry Tracking Variable
- B. This is not possible, because only one RIID_ can be in a program at a time.
- C. Custom SQL Variable
- D. Custom Event
- E. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Correct Answer: A 🗳️
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