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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) List Unsubscribes
B) Journey Builder Sends
C) Publication Lists

2. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) SQL Query
B) Filtered data extension
C) Data Filter

3. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Send Throttle
B) Sender Authentication Package
C) Web Collect Sign-Up Form

4. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Synchronized Data Extensions folder
B) In the Data Extensions folder with sharing enabled
C) In the Shared Data Extensions folder

5. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) Journey Builder Entry Source, Filter Definition, Segment Builder
B) SQL Query, Decision Split, Data Designer
C) SQL Query, Filter Definition, Journey Builder Entry Source

Solutions: