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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) CloudPages must use the SAP domain
B) Purchase a new SAP for de-special.ntmarketing.com
C) CloudPages must use pages.ntmarketing.com
D) Purchase a new private Domain for use in CloudPages

2. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Data Extract Activity
B) File Transfer Activity
C) Import Activity
D) Decryption Activity

3. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Build an email as one image, with all text saved in the brand font.
B) Build an email using multiple images, with all text saved in the brand font.
C) Use a web-safe font for text that closely matches the brand's custom font.
D) Edit an email's HTML to list the custom brand font in the style tag's font-family property.

4. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

A) Email Rachments
B) Content Syndication
C) Distributed Sending
D) Analytics Builder

5. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Extracts
B) Deployment Manager
C) Copy activities
D) Journey Templates

Solutions: